A DETERMINED businesswoman has entered the Dragons’ Den in a bid to boost her business.
Sheila Hogan appears on BBC’s popular reality TV show Dragons’ Den this evening (Thursday).
The founder of the UK’s leading digital legacy vault, Biscuit Tin, is from Dunbar and travelled to Manchester for the once-in-a-lifetime opportunity.
Tune in tonight to see how she got on.
What's the business?
Through Biscuit Tin, the ‘deathtech’ entrepreneur aims to plug a gap in the market of end-of-life planning and digital legacy.
The grandmother-of-two said: “Appearing on Dragons’ Den is a phenomenal experience; preparing and pitching to such a highprofile and massively successful group of businesspeople is daunting, yet exhilarating.
“It has been a fantastic opportunity and enormous privilege for me and Biscuit Tin to be chosen for the show.
“Through my journey to the Den, I have grown in ways I never imagined.
“I have learnt so much due to the Dragons’ Den experience and I am more ready than ever to take Biscuit Tin to the next level.”
Who are the dragons?
Sheila is making her presentation to veterans Peter Jones, Deborah Meaden, Touker Suleyman and Sara Davies, and newcomer Steven Bartlett, a marketing guru who has made his debut this series.
How was the business created?
Biscuit Tin was born following Sheila’s personal experience of closing down the lives of her parents.
Armed with a biscuit tin of old papers, the 58-year-old discovered that the way ‘end of life’ is handled today is completely broken and needs to change.
Biscuit Tin was created to empower and enable everyone to plan for their death and make the whole process easier for those left behind.
The business enables the secure online storage and encryption of valuable, vital information, all in one place, which is released to those nominated when the time comes.
This includes information such as account details, important documents, post-life wishes and memories.
Where can people watch?
Dragons' Den is broadcast on BBC One at 8pm.
The episode will also be free to view on BBC iPlayer.
Comments: Our rules
We want our comments to be a lively and valuable part of our community - a place where readers can debate and engage with the most important local issues. The ability to comment on our stories is a privilege, not a right, however, and that privilege may be withdrawn if it is abused or misused.
Please report any comments that break our rules.
Read the rules here