AN EAST Linton-based virtual reality firm has been given the go-ahead to build a new home for the business.

A single-storey building on the site of the Auction Mart will become home to Viarama.

The “innovative and unique” business, launched three years ago, describes itself as the world’s first virtual reality social enterprise.

Now East Lothian Council has given the green light for the building, which will be created at the site off East Linton’s Station Road.

A planning officer’s report noted there had been no objections from members of the public towards the application, which was submitted by East Linton Mart.

The report reads: “In its position and by virtue of its relatively low height, the proposed building would not appear as an overly prominent or incongruous feature within its setting.

“Whilst it would be of a relatively simple design, the proposed building with its timber clad walls would sit comfortably within the larger former East Linton Sale Ground and Auction Mart site, and it would be acceptable for its place.”

The business offers the chance for people to enjoy various virtual reality scenarios – from driving a rally car and flying a Spitfire to standing atop Mount Everest – by wearing specialist virtual reality headsets.

Richard Heggie, from Urban Animation, representing the applicant, said: “The proposal brings an innovative and unique service to the site, helping to regenerate the Mart and East Linton as a whole.”

A number of older temporary buildings and two polytunnels will be removed from the site.